3 edition of Business market management found in the catalog.
Business market management
Anderson, James C.
|Statement||James C. Anderson, James A. Narus.|
|Contributions||Narus, James A.|
|The Physical Object|
|Pagination||xx, 460 p. :|
|Number of Pages||460|
The Science of Success: How Market-Based Management Built the World's Largest Private Company is a book written by Charles Koch in which he delineates his philosophy of Market Based Management (MBM). Koch, the CEO of Koch Industries, Inc., wrote it in While many similarly-titled books by other authors exist, T. Boone Pickens argues that Koch's immense personal business success lends Author: Charles G. Koch. interactions of business model management are explained. Business model management is the focus of part C, in which – based on the different types of business model management – the design and implemen‐ tation of business models is illustrated. Relevant aspects of operation, change and performance management of business models are then ad.
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It provides an analytical framework for determining value. This framework rests on extensive Business market management book practice and academic research. Anderson builds the book around a framework of understanding, creating, and delivering value. Viewed from an international perspective—rather than a purely American one—Business Market Management draws upon best business practices, allowing readers to understand cultural and regional differences.
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